Partner Brands
Step2 × Tonies, 6.3M+ reach, four brands strong.
A holiday program uniting Step2, Tonies, Goldfish Swim School, and Tytan Toys around one shared audience: parents looking for trusted, values-aligned picks for their kids.
family-first brands, one campaign
combined email reach
in new audience value
Four brands, four audiences, one holiday moment.
Each brand serves the same modern family, but combining reach without diluting any one brand's voice is where most multi-brand campaigns fall apart.
Curated around shared values, not a shared product.
We paired Step2's trust and recognition, Tonies' screen-free relevance, Goldfish Swim School's experiential credibility, and Tytan Toys' creative engagement, then built custom email sends, social content, and influencer partnerships for each brand under one unified holiday narrative.
6.3M+ reach and real engagement, not just impressions.
The campaign reached 6.3M+ subscribers combined, produced Goldfish Swim School's best-performing post of the season, and generated more than $127K in new audience value from email and SMS signups.