Featured Partners
Tonies2 × Target, seven brands, one Black Friday launch.
A Black Friday and Small Business Saturday program built around seven complementary brands, designed to create retail excitement for the Tonies2 launch at Target.
brands in one partnership
national retail rollout
key shopping weekends
A new product launch needs more than one brand's audience.
Tonies needed retail excitement for the Tonies2 launch and a stronger connection to the families who already shop for their kids at Target, a tall order for one brand alone during the most competitive shopping weekend of the year.
Built a seven-brand partnership instead of a single campaign.
We sourced and coordinated six complementary family and kids' brands to launch alongside Tonies2, spreading the program's reach across seven owned audiences instead of one, timed to Black Friday and Small Business Saturday.
Retail excitement at scale, without a single-brand media budget.
The multi-brand structure gave Tonies2 visibility across seven audiences already primed to shop for their kids that weekend, reinforcing the brand's place in Target's family aisle.
The Lineup
Seven brands, one collage, one shopping weekend.
Every partner's product got equal billing in the campaign's core creative, a visual reminder that this was one shared moment for seven audiences, not seven separate promotions.