Partner Brands
Radio Flyer × Tubby Todd, five brands, every stage of childhood.
Radio Flyer, Tubby Todd Bath Co., The Boppy Company, Lalo, and Comotomo, five brands covering every stage of childhood, joined around one $4,000+ giveaway.
partner brands, every stage of childhood
prize pool
shared entry page
Five brands, five different stages of parenthood.
Radio Flyer, Tubby Todd Bath Co., The Boppy Company, Lalo, and Comotomo each serve parents at a different moment: from newborn care to backyard play. Reaching a modern family meant reaching all of those moments at once.
One giveaway, timed to every stage of childhood.
We built a single sweepstakes worth $4,000+ that let each brand represent a different stage of a child’s growth, then pointed all five audiences at one shared entry page, so a parent following any one brand discovered the other four.
A recent launch, already in front of five parenting communities.
The sweepstakes is in market now, giving five family brands shared visibility across every stage of childhood. Full performance data to follow as the program wraps.